Hotel brand standards applied in the interior of a luxury hotel
Standards and budgets

Hotel brand standards and the numbers behind every opening

Hotel brand standards and operating manuals for new openings, and every budget an asset needs.

Standards

Hotel brand standards and operating manuals

For new openings and repositioning: concept, service, operations and back of house, written to be used by the team every day.

Budgets

Build every budget

  • Development
  • FF&E and OS&E
  • Pre opening
  • Operating
  • CapEx
Recent work

Hotel brand standards in practice

Standards · Health resorts

International health resort brand

Global standards for a new generation of luxury health resorts: over 1,000 pages on concept, medical, spa, nutrition, construction and back of house. Then the handbook for its longevity hubs.

Strategy · Rome

Independent five star hotel, Rome

Strategy, standards and technology for an independent 5 star hotel in central Rome, in a market where about 95% of new openings chose an international brand.

Further reading

Guides for owners

How do I prepare the annual budget for a hotel?What does hotel pre opening involve and how long does it take?What should a hotel FF&E and OS&E budget include?
Questions

Hotel brand standards: frequently asked questions

Which standards do you write?

Brand standards and operating manuals for new openings and repositioning, covering concept, service, operations and back of house.

Which budgets do you prepare?

Development, FF&E and OS&E, pre opening, operating and CapEx budgets.

Who uses the operating manuals?

The hotel team, every day. They are written to be practical, not to sit on a shelf.

Other services

More ways we work for owners

01

Asset management

Performance reviews, budgets, CapEx and operator oversight.

02

Development and project management

Greenfield, conversion and renovation, from feasibility to opening.

03

Finance

Due diligence, financing, banking relationships and public funding.

04

Management contract

We run the hotel on the owner’s behalf, with clear reporting.

05

Commercial and brand

Sales, revenue, weddings and MICE, brand and media.

06

Standards and budgets

Brand standards, operating manuals and every budget an asset needs.

Let’s talk

Request a preliminary review of your asset.

Share the key figures of your hotel: a senior member of the team will review them in confidence and reply with a first view on where value can be created.

Development and new mandates: Maria Cristina Santaniello · +39 02 8294 1409 · sales@aaghospitality.com

Book a strategy call