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Commercial Management

AA+G is well positioned to quickly establish and improve revenues. Its sales professionals hold many years of luxury hotel expertise globally. Through strong B2B relationships held in Europe and USA, existing travel trade business will be quickly maximised. New revenue channels will be generated from emerging markets and industry segments to effectively rebalance the hotel market mix, improving RevPAR and GOP.

AA+G has excellent relationships with the luxury travel trade across the globe, in particular UK/European luxury tour operators, travel designers and concierges. Strong ties have also been developed in the US with Virtuoso, Ensemble, Signature and the fast growing Travel Leaders.

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Sales Strategy

It is important to build a sales culture that understands the needs and the desires of the target audiences.

  • A comprehensive sales audit to distinguish all markets will be undertaken

  • The sales strategy is driven by data analysis identifying key markets, geographical reach and distribution opportunities

  • Clear goals and objectives are set with timelines and financial targets

  • Assistance in building an efficient sales team and motivational sales training to drive measurable results.

  • An effective sales performance management process

Revenue Management

Effective revenue management aims to predict consumer demand in order to optimise the inventory and rate availability to maximise revenue growth. 

  • A strategy is developed to build a profitable direct distribution model

  • The pricing structure will be evaluated 

  • Training of all departments will be offered to encourage lead generation

  • A company-wide strategy will optimise profitability

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Marketing

Consumers today are spoilt for choice. They are knowledgeable, well-travelled and discerning, making it critical that marketing speaks their language.


  • A marketing audit will be undertaken by AA+G

  • The articulation of the brand will be expressed in all areas of marketing;  Visual, Tone of Voice, Online, Offline, Advertising and Communications

  • Campaigns are created that are entirely relevant and measurable with an accurate analysis of the customers and their buying motivations

  • A digital campaign will be developed that aligns with the consumer’s interests

  • Clear parameters and content planning for a social media strategy to gain traction and an impressive number of followers will be managed by the communications team

  • Brand guidelines will be created for all aspects of collateral to align quality and drive consistency

  • Creative input with Agency Briefs and selection will be provided

Wedding & MICE Markets

AA+G are global experts in this segment and particularly have a deep knowledge of one of the most important markets, Italy. The luxury wedding market is an incredibly successful segment in Italy. More than 8,700 events in 2019 in Italy generated an estimated turnover of 500 million Euros. In 2019, foreign marriages in Italy led to 436,000 arrivals and more than 1.5 million weddings.

AA+G has very close ties with UK and US wedding planners as well as the Indian Wedding market. This is often very high budget, with events lasting between 7-10 days. Wedding messaging will be incorporated into the broader media outreach.

AA+G will ensure key decision makers in this sector are introduced to the hotel.

AA+G is also a member of several MICE trade bodies, enabling it to accelerate brand awareness to this lucrative market. These include the AIEA - Alliance of Independent Event Agencies; and MIA - Meetings Industry Association.

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